Posted by
Gavin
• 11.10.09 09:15 am


A company that is “always branding. always on” (in lower case to avoid being ostentatious) interviewed me last year and just got around to running it now. Dash Snow was alive back then.

A company that is “always branding. always on” (in lower case to avoid being ostentatious) interviewed me last year and just got around to running it now. Dash Snow was alive back then. It’s strange seeing his name like that.

They don’t let you cut and paste it so I did screen grabs. The link is at the bottom.



From here.

Special thanks to Abram Sauer

-GAVIN MCINNES


Comments
  1. JuCÍFEUR says:

    “Brand Builders” are so out of touch, it always reminds me of the TV executives on the Simpsons.
    “Let’s RASTAFY him by 15%”

  2. That's brandtastic!!! says:

    Abram Sauer has done a good job branding himself as a boring douche.

  3. count cumchugula says:

    abe sauer is pretty up his own anus over on theawl.com – he is really trying to make himself out to be the voice of the flyovers by defending shit like des moines and penney’s which is so obvious and patronzing at the same time it makes me want to do nothing at all except write a dumb internet comment. hurrrrrrrrrrrr

  4. MTVemployee says:

    marketing works. just look at mountain dew and snowboarding… whether gavin likes it or not, his shit is marketed like a motherfucker and branded out the ass and all that shit. even his “holier than thou/i dont advertise” approach is marketing. just cause you dont have a 60sec superbowl spot doesnt mean you dont advertise, gavin is just more shrewd about it.

  5. todd says:

    haha gavin is in Vice

  6. Don Draper says:

    the greatest trick the devil ever pulled was making people think marketing doesn’t work.

  7. lol@u says:

    yeah marketing doesn’t work! YEAH! your attitude is EXTREEEEMEEEE!!! and get off sarah silverman’s dick already. she sucks at comedy. she aint funny, she give you wood and that’s it. leave it at that.

  8. count cumchugula says:

    what’s the deal with “virtue”, was that something that “vice” pooped out post-gavin? i mean if he was so strongly anti-marketing why did the magazine have its own marketing agency or is the real point that saying marketing doesn’t work the new marketing? i’m so confused. maybe this is a subtle stab at the stupidity of “virtue” et al?

    http://www.nytimes.com/2009/05/28/business/media/28adco.html?_r=1

  9. har har says:

    “Brand Builders” are so out of touch, it always reminds me of the TV executives on the Simpsons.
    “Let’s RASTAFY him by 15%”

    hahahahaha. funniness.

    Gav´s a smart dude who knows his market. he´s made a living from surgeon precision balancing… if you know what i mean.

  10. kuntz says:

    marketing doesn’t work?!?!? man, you say some dumbass shit sometimes son, but that one takes the cake. the article aboot dinks is pretty funny, though.

  11. Anonymous Too says:

    @Kuntz
    The notion that word-of-mouth beats out traditional marketing is not exactly “dumbass shit.” It’s a well known hypothesis that has garnered quite a bit of attention from 60 Minutes to the New York Times. Just because you’re not informed enough to have heard of something, doesn’t mean it’s stupid.

  12. AxMeAnyQuestion says:

    Someone once told me advertising doesn’t work either. So aren’t we all doomed?

  13. RawkNRoller says:

    Whenever anyone tries “branding” it almost always comes off as artificial unless it isn’t. What’s that mean?

    Basically, the only branding that works is to stop trying to be an image of a product and just be yourself. This is harder than it seems. Writers tend to get too writerly, artists too artistic, politicians act like politicians. Just being yourself instead of becoming something is hard to carry off.

  14. ViseGrip says:

    gavin never had anything to do with the marketing side of vice which is probably why all the sales guys hated him so much. i heard he was bad for business.

  15. kuntz says:

    @AT …
    i’ve heard of this word of mouth thingy, but i don’t really buy it. obviously people talk to each other about whatever shit they buy, but they’ve already seen the ads and it seems to me that they’re just looking for validation on something they’ve already decided they want. do you think some guy tried coca cola one time, liked it, and then word got around? good advertising is a very slick manipulation of people’s unconscious desires/fears etc., and it seems to work. just because a few people are smart enough not to fall for it doesn’t mean that the bovine masses aren’t lining up to buy shit they saw on tv. xmas is coming and people will be buying the latest brand new just in time for xmas products even though not one of them has ever tried them before. no word of mouth there …

  16. Maimi says:

    @ count cumchugula
    http://www.nytimes.com/2009/05/28/business/media/28adco.html?_r=1

    “We always have been honest about the fact that advertising pays for our content,” Mr. Smith said. “We don’t have a disconnect between the creative and the business.”

    The resons for gavin leaving vice get clearer every day.


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