We did an infomercial for the cat headphones Deadmau5 made with Sol Republic. He made ten of them for $999 each and all the proceeds go to the ASPCA.
Each set comes in a fancy box with a certificate of authenticity. They really work and they’re really for sale. Unfortunately, I am very allergic to cats and had trouble conveying all this to the consumer.
Fast Company wrote an article about the spot here.