Advertising is bullshit. All you need to know to succeed in advertising is sex = sales.
Advertising is bullshit. Everyone makes this whole song and dance about “the big idea” and the “creative process” — all that stuff is just smoke and mirrors to justify billing some burger chain through the ass and prop up some creative director’s mid-life crisis. All you need to know to succeed in advertising is sex = sales. Dress it up as much as you like, but that’s the bottom line.
Not convinced? Perhaps you should meet The Weather Girls. Their daily meteorological forecast makes every other weather forecast in the history of the world look irrelevant / borderline homosexual.